This is the hand swatch of it. It's very pigmented. You can wear it on it's on and it will still give you a nice colour. It's not too subtle and it's not too bright. But buildable if you want a brighter colour.
Wow how white am I!! lol
I also find it's a great product not only for colour but also for keeping you lips moisturised. Don't get me wrong. I don't think it would be great on already chapped lips. But for just everyday moisturiser is great.
Speak soon lovelies